For all advertisement requests,
please contact us:

This content has been added
to your favorites.

Become a fan  -  Fashion

Re/Done: Denim Revivalists.


From the Wild West to the youth subcultures of the high street and hyped-up catwalk variations, denim has become the timeless and normalised uniform of the masses - chameleon-like in its transformations and DIY customisations over the years from worker to rebel fabric - the blue stuff is ingrained in our collective consciousness as an era-defying and identity-defining wardrobe staple.

Embracing jean lovers everywhere is cult fashion brand Re/Done, founded by denim gurus Sean Barron (formerly of Joie) and Jamie Mazur (model Alessandra Ambrosio’s beau) - with a vision to provide denim obsessives with their perfect pair. Reclaiming vintage Levi’s®, the label reconstructs them into a modern fit with a sustainable sensibility - preserving the history of each pair but also giving them new life.

Naturally Ambrosio is already a fan of the ethical clothing line for men and women, along with just about every other model and celebrity you could think of - we caught up with Barron and Mazur to talk denim’s biggest moments, who wears it best and taking the iconic fabric to new heights.


Hello, are you wearing denim today?

Yes, RE/DONE men’s Slim Straights with a RE/DONE logo tee!! And Jordans.

What was the first pair of jeans you each owned?

Probably a pair of shrink to fit 501’s .

Any personal denim disasters growing up?

Sean: Not that I can recall, although in retrospect some of my choices were probably a bit questionable by today’s standards.

Should men over 50 still wear denim - I’m thinking the Burt reynolds-effect?

Mick Jagger, Johnny Depp, Bruce Springsteen….hell yes!

Ok, I’ll accept that! And best movie / music video denim moment ever?

Born in the USA (Bruce Springsteen).

So it’s obvious you both love the blue stuff - how did you come together on this project and why?

Jamie Mazur: I’ve always been really passionate about denim. When I would see girls wearing vintage Levi’s, I was always struck by how much better they looked than any other jean: each jean’s wear patterns are one-of-a-kind and the faded colours of the jeans are what every other denim brand tries to emulate using harsh chemicals to create the jean’s wash. The only downside of vintage Levi’s was that the fit was never right. Often, these girls were wearing men’s jeans that they had tailored to fit them. But that was always a gamble. For every 5 pairs of jeans you take to a tailor, maybe 2 or 3 pairs end up wearable if you go to someone who knows what they are doing - less if you go to someone who doesn't. So I began to wonder if it was possible to do this on a large scale. Sean’s long history in the fashion industry made him the perfect person to test this idea with. After working out our process and developing our fits for about a year, we launched last July.

And what do you enjoy about working with denim in particular?

Denim is the most democratic material out there. Everyone wears jeans. They are universal.

So what’s the secret and process behind creating the perfect new-old pair?

Sean: Our concept might seem simple - take vintage Levi’s apart and reconstruct them into modern fitting jeans, but it is actually an incredibly complex undertaking. We source the vintage Levi’s from rag houses around the country and personally sort through them one-by-one after they arrive in our office to find the most beautiful and interesting pairs to reconstruct. The chosen pairs are then sent off to wash. Our process calls for washing the jeans twice, once at the beginning and once at the end - consuming the same amount of water as if you were washing your jeans at home. From there, the jeans are brought to our factory, located in Downtown Los Angeles, taken apart at the seams, laid to one of our patterns that we’ve developed over the course of a year, and reconstructed into one of our modern fits. All together, our jeans are measured at least 3-4 times to ensure a consistent fit. After going through their second wash and receiving the trim, including our RE/DONE label, rivets and buttons, the jeans arrive back in our office, ready to be photographed and uploaded on our site. It is definitely a labour of love that goes into these jeans.

And by choosing classic vintage Levi’s, is it your mission to keep heritage brands alive and relevant?

You nailed it! We are all about keeping heritage brands relevant. We see it as our raison d'être.

You also understand the importance of sustainable business practices and conservation - do you think brands and designers should be doing more to use and promote sustainable methods to build a more eco-friendly fashion industry?

Absolutely! I think every industry should be conscious of how they are impacting our collective future for better or worse. It is everyone’s shared responsibility.

How are you both influenced in your work - what’s a typical day like in terms of design inspiration?

We have the freedom to draw from so many incredible eras that all had their own style and style icons. Denim is ever evolving so there is an endless supply of inspiration around.

“Denim is the most democratic material out there. Everyone wears jeans. They are universal.”

And your range of fits transcend different eras - was there an ultimate denim time do you think, when it really became a style statement?

I think the 1960’s were a really special time for denim. It transformed from worker’s wear to a symbol of youth rebellion.

Are there any particular styles you would like to re-work from the past?

We dream of RE/DONE overalls, but finding a reliable and consistent supply of the raw goods is a challenge we are still grappling with.

What about new denim trends you’re into?

The move towards individuality and repurposing of course!

I love that denim takes on a life of its own after it’s been worn for many years - an old pair of jeans has many a story behind them. What’s the best denim tale you’ve heard in terms of the wearer?

Some of the most incredible jeans we find come straight off of truck drivers who spend their days traversing the American South with the sun beating down on their laps. Their jeans develop the most incredible wear patterns – especially the whiskering across the top of the jean. Usually those jeans also have incredible fades on the pockets where a pack of cigarettes sat.

So is it important to you that people who buy your jeans develop an emotional connection with the product?

Yes. They aren’t just buying a mass produced jean that is identical to the same jeans that all their friends have. They are buying a pieces with history, a piece that is as unique as they are. It is also so quintessentially America.

Who wore / wears denim best - who is the ultimate denim icon?

There are so many! Jane Birkin always stands out though.

And Jamie, I’m presuming you ask Alessandra to wear your designs too which is great for business?

Of course! She love the jeans so it isn’t hard to convince her to throw on a pair in the morning.

As well as the long list of A-list celebs wearing your pieces, it must be exciting to know people on the street are coveting them too - do you like to know who buys it, who that person is?

Of course! There is nothing we love more that getting amazing customer feedback, whoever that customer may be. So rewarding when they tell us that they found their perfect jeans!

And of all the style capitals you’ve travelled to, who really wears denim best?

No one takes denim as seriously as the Japanese. They are connoisseurs. In the States or in Europe, someone might spend a couple of grand on a perfectly tailored suit, but in Japan they will put that money towards a pair of 1940’s dead stock Levi’s and wear them with such pride.

What about ‘how to wear it’ - jeans and white t-shirt? What’s the ultimate denim look?

Can’t beat jeans and a white t-shirt. It doesn't get more classic than that.

And double denim, yes or no?

A Canadian tuxedo! Of course. Why not?

Well this year marks the 15th anniversary of Britney and Justin’s VMA double denim disaster, there’s one reason why! How else should we NOT wear denim?

I would say that is the perfect example of how not to! Another pet peeve is overly treated denim that has been washed with chemicals to within an inch of its life. Just looks so fake.

“The 1960’s were a really special time for denim. It transformed from worker’s wear to a symbol of youth rebellion.”

And what about skinny jeans, will that style ever die - with the wide-leg denim silhouette slowly creeping in last year?

Trends certainly come and go. There is definitely a moment for wide legs, flares, etc. But honestly, we don't think the skinny jean is a trend. It is here to stay for good.

What about other designers like Vetements Paris, Matthew Dolan and Faustine Steinmetz, they’re doing some really innovative things with denim in their collections - who else do you keep an eye on?

We have so much respect for all of those brands, but for us, we really look more to classic styles of the past for inspiration.

And you always choose an inspirational figure for your campaigns, what makes a good muse to you?

Girls want to be her and guys want to be with her. The reverse is true of course for men’s. But above all, we really believe in effortless style and beauty. We try to keep it simple, but aspirational.

You launched a men’s collection last year in December, tell me more about that?

We are shooting really incredible creative guys doing interesting things instead of just models. So far, we are finding that building a men’s brand is totally different than a women’s brand. Both are exciting, but come with their own challenges.

What about unisex fits - the conventional ways of shopping and dressing are changing as fashion considers a genderless shopping experience - will you create a product to reflect that?

We don’t have any plans to make unisex fits at the moment. However, our overall aesthetic for both men’s and women’s is very similar. Both are our best versions of the classics.

There’s always an obsession with the ordinary in fashion, as in what “real people” wear - denim is a base level staple that always goes through phases and will always be interesting for designers - what’s the next big denim moment in your opinion?

Obviously, we believe the move away from the homogenous stretchy skinny jean was a big shift. I think the future is a continuation down the path towards great individuality.



Become a fan  -  Fashion
Tim Walker will shoot the next Pirelli Calendar.

Tim Walker has been chosen to shoot the 2018 Pirelli Calendar. For those who’ve been cherishing and following the British photographer’s surreal work over the years, this might sound like an odd match, but recently The Cal – that’s how its founders like to call it – has been experimenting with new, different styles.

by valentina nuzzi

Become a fan  -  Fashion
Staz Lindes is the new face of YSL Beauty.

Although the Hedi Slimane’s era feels so far away now, one of its latest faces is back in the brand’s business. After having walked for Saint Laurent’s SS16 show and having posed for Hedi’s iconic online diary alongside her brother Misha, Staz Lindes has just been named Yves Saint Laurent Beauté’s new face for Makeup.

by valentina nuzzi

Become a fan  -  Fashion
A Magazine curated by Alessandro Michele is coming.

Alessandro Michele has been the latest, in chronological order, to be chosen to curate an issue of the prestigious A Magazine Curated by, the annual magazine founded by Belgian designer Water Van Beirendonck which lets the reader into the minds of the most inspiring fashion insiders of our time.

By valentina nuzzi

Become a fan  -  Fashion
Willy Vanderperre: his new book for Prada.

Willy Vanderperre is one of the most-wanted photographers in the fashion industry nowadays. His CV includes cover shots for the most prestigious magazines worldwide and works for brands such as Raf Simons – the first to believe in his talent –, Dior Homme and Prada.

by valentina nuzzi

Become a fan  -  Fashion
Ezra Petronio: The Visionary.

We met Ezra Petronio the founder and creative director of Self Service Magazine and half of the brains behind the 'visual laboratory of advertising design' Petronio Associates (founded in 1993 with former partner Suzanne Koller) to discuss progressive thinking, inspirations and the notion of time.

by kate lawson

 ezra petronio official
Become a fan  -  Fashion
Lorde: “Vetements is uncool now"

All good things come to an end. It may be the case for Vetements’ success: after a year of extraordinary achievements – culminated last October with the appointment of Demna Gvasalia as Balenciaga new Creative Director – the brand seems to have already ‘bored’ some fashion insiders, but not only.


Become a fan  -  Fashion
Iana Godnia: Balenciaga’s new muse.

Following Vetements’ success, for his debut at Balenciaga Demna Gvasalia decided to keep his casting original – which means including peculiar, often street-casted, faces. One of them was Ukranian model Iana Godnia, chosen among hundreds of candidates to be part of this major event.


Become a fan  -  Fashion
Luka Sabbat: “You’re either a leader or a follower".

“Stylist-entrepreneur and model at request”. This is how Luka Sabbat describes himself in the caption of his 193k Instagram account – an ambitious portrayal for an 18-year-old guy. Yet it’s all true. So true that The New York Times has just labelled him as “the coolest teenager on the Internet”.

by valentina nuzzi

Become a fan  -  Fashion
Willow Smith: Chanel’s new muse.

After Lily-Rose Depp, chosen as the face of Chanel Pearl Eyewear campaign last July, another Hollywood’s child is ready to conquer the storied French House.Willow Smith – besides being a promise of the music industry – has just been nominated Chanel’s new Ambassador.

by valentina nuzzi

Become a fan  -  Fashion
Carla Sozzani: Instant Instinct.

Carla Sozzani is the founder behind the much-lauded concept store, 10 Corso Como - a longtime fashion editor and the Sister of Italian Vogue’s Ed-in-Chief Franca - Sozzani’s vision for a living magazine evolved into a trendsetting gallery-cum-lifestyle emporium which has become the destination for global cool.

Interview by Kate Lawson

Become a fan  -  Fashion
Alessandro Michele: Gucci’s profits are up again.

It all started on December 2014. Frida Giannini and her husband Patrizio di Marco – back then Gucci's CEO – left the brand after three quarters of declining sales. In January 2015, Alessandro Michele led the team who designed Gucci men’s AW15 collection and shortly afterwards was nominated new creative director of the Florentine House.

by valentina nuzzi

Capture d%e2%80%99e%cc%81cran 2016 02 23 a%cc%80 16.07.25
Become a fan  -  Fashion
Florence Welch: Gucci’s new muse.

After learning the news that Florence Welch has been named Gucci’s new Jewelry and Timepieces ambassador you could easily wonder why this hadn’t happened before. Florence and The Machine’s lead singer is the perfect incarnation of Alessandro Michele’s 70s inspired, Bohemian and ethereal style.

by valentina nuzzi

Become a fan  -  Fashion
Robert Mapplethorpe: his life and career in a new movie.

If you search for Robert Mapplethorpe’s self-portraits on the internet you will bump into the black and white photographs of a charming young man, with piercing blue eyes, dark thick hair and a black leather jacket. As The Guardian points out, he looked like a modern James Dean, and someone actually decided to make him the protagonist of a movie.

by valentina nuzzi

Become a fan  -  Fashion
Pamela Anderson: Fearless Female Visionary.

Never underestimate the power of breasts, they can shutdown Instagram for one thing. And it’s probably fair to say that bouncing around in a bikini on the beach (in Baywatch), or as a Playboy bunny, definitely helped make Pamela Anderson’s breasts (and her), a powerful household name.

by kate lawson

Become a fan  -  Fashion
Vetements: the fashion brand of the future.

If once being a successful brand (also) meant creating a strong and unique universe around a logo and choosing the most popular models of the moment for a runway show or a campaign, today, thanks to Vetements, we are assisting to an authentic revolution.

by valentina nuzzi

Become a fan  -  Fashion
Masoud Golsorkhi: shaping the landscape of Pop Culture.

“I am always more interested in tomorrow than in yesterday,” says Masoud Golsorkhi, founder and creative director of Tank magazine, which since its launch in 1998, has become essential reading spanning the worlds of art, fashion, design, music and current affairs.

Nominated by Antonella Viero
Interview by Kate Lawson

Become a fan  -  Fashion
Tumblr nfggq2mtmr1sfzjnvo1 1280 Jacquemus goes democratic.

After Riccardo Tisci’s decision to open his New York Givenchy show to the public last Friday, another fashion designer is following his footsteps making the world of fashion closer and closer to common people.

By Valentina Nuzzi

Become a fan  -  Fashion
Capture d%e2%80%99%c3%a9cran 2015 09 01 %c3%a0 11.02.45 Gender Codebreaker: Tamy Glauser

Model casting and industry power players have begun to embrace a radical vision of diversity. Tamy Glauser is one such model. Now signed to Next Models and with further shows under her belt including Louis Vuitton AW15, we caught up with the 30-year-old tomboy-meets-girl to talk karaoke, awkward chat-up lines and free falling baby!


Become a fan  -  Fashion
Ss 19 polaroids 47 tt width 476 height 602 crop 1 format two columns except gif 1 scale up 1 Michel Gaubert: music for the eyes on Instagram.

When Michel Gaubert is not producing runway soundtracks for Chanel, Dior or Vuitton, he is feeding one of the moment’s oddest and most inspired Instagram accounts. We met up with a man who speaks lightly of everything he takes seriously.